Work Collection
Work Collection
Work Collection
Showcase Case Study
Showcase Case Study
Showcase Case Study
Tools Used
Research: Google Forms.
Prototyping: Figma, Photoshop e Illustrator.
Testing: Maze.
Spanish version: Behance
Tools Used
Research: Google Forms.
Prototyping: Figma, Photoshop e Illustrator.
Testing: Maze.
Spanish version: Behance
Tools Used
Research: Google Forms.
Prototyping: Figma, Photoshop e Illustrator.
Testing: Maze.
Spanish version: Behance
Overview
Overview
Overview
The main issue arises during the ticket purchase process and when accessing movie information. The current application redirects users to an external webpage to complete these actions, leading to interruptions in the experience, lack of seamlessness, and reduced user trust due to the feeling of poor integration and potential technical inconveniences.
The main issue arises during the ticket purchase process and when accessing movie information. The current application redirects users to an external webpage to complete these actions, leading to interruptions in the experience, lack of seamlessness, and reduced user trust due to the feeling of poor integration and potential technical inconveniences.
The main issue arises during the ticket purchase process and when accessing movie information. The current application redirects users to an external webpage to complete these actions, leading to interruptions in the experience, lack of seamlessness, and reduced user trust due to the feeling of poor integration and potential technical inconveniences.
Objective
Objective
Objective
The goal is to simplify and optimize the process of searching for and purchasing tickets, ensuring the entire experience is intuitive, seamless, and reliable. This will help reduce user frustration, build trust, and improve overall satisfaction.
The goal is to simplify and optimize the process of searching for and purchasing tickets, ensuring the entire experience is intuitive, seamless, and reliable. This will help reduce user frustration, build trust, and improve overall satisfaction.
The goal is to simplify and optimize the process of searching for and purchasing tickets, ensuring the entire experience is intuitive, seamless, and reliable. This will help reduce user frustration, build trust, and improve overall satisfaction.
Solution
Solution
Solution
The proposed solution is to develop an application that integrates all movie information and allows users to complete the entire purchase process without leaving the app. This ensures a unified and more efficient experience for users.
The proposed solution is to develop an application that integrates all movie information and allows users to complete the entire purchase process without leaving the app. This ensures a unified and more efficient experience for users.
The proposed solution is to develop an application that integrates all movie information and allows users to complete the entire purchase process without leaving the app. This ensures a unified and more efficient experience for users.
User Persona
Javier Rodríguez
Javier Rodríguez
Javier Rodríguez
Javier is a passionate movie enthusiast who loves to gather as much information as possible before watching a film. He works 8 hours a day from home and finds going to the cinema a relaxing escape from his routine. However, due to his limited time, he needs an application that simplifies the process of finding movie information and purchasing tickets efficiently.
Javier is a passionate movie enthusiast who loves to gather as much information as possible before watching a film. He works 8 hours a day from home and finds going to the cinema a relaxing escape from his routine. However, due to his limited time, he needs an application that simplifies the process of finding movie information and purchasing tickets efficiently.
Javier is a passionate movie enthusiast who loves to gather as much information as possible before watching a film. He works 8 hours a day from home and finds going to the cinema a relaxing escape from his routine. However, due to his limited time, he needs an application that simplifies the process of finding movie information and purchasing tickets efficiently.
Ana Pérez
Ana Pérez
Ana Pérez
Ana enjoys watching movies as a social and leisure activity. She works at an office from Monday to Thursday and loves going to the cinema on Fridays to unwind from her week. She looks for a quick and easy ticket purchasing experience to avoid wasting time, preferring not to search for information or navigate through external pages.
Ana enjoys watching movies as a social and leisure activity. She works at an office from Monday to Thursday and loves going to the cinema on Fridays to unwind from her week. She looks for a quick and easy ticket purchasing experience to avoid wasting time, preferring not to search for information or navigate through external pages.
Ana enjoys watching movies as a social and leisure activity. She works at an office from Monday to Thursday and loves going to the cinema on Fridays to unwind from her week. She looks for a quick and easy ticket purchasing experience to avoid wasting time, preferring not to search for information or navigate through external pages.
Empathize
Qualitative Research
Qualitative Research
Qualitative Research
Qualitative research is a scientific method of observation used to collect non-numerical data. This approach includes techniques such as interviews, surveys, focus groups, and participant observation. The goal is to understand user behaviors, opinions, and experiences in depth.
Qualitative research is a scientific method of observation used to collect non-numerical data. This approach includes techniques such as interviews, surveys, focus groups, and participant observation. The goal is to understand user behaviors, opinions, and experiences in depth.
Qualitative research is a scientific method of observation used to collect non-numerical data. This approach includes techniques such as interviews, surveys, focus groups, and participant observation. The goal is to understand user behaviors, opinions, and experiences in depth.
Questions
Questions
Questions
How would you describe your overall experience using apps to purchase tickets and obtain information?
Did you encounter any challenges during the purchasing or research process?
What led you to purchase tickets through an app?
How important is the ability to personalize your experience?
Was there anything during the purchasing process that caused frustration?
How do you feel about receiving notifications for new movies or promotions?
Would you like to share your experience with others through the app?
How would you describe your overall experience using apps to purchase tickets and obtain information?
Did you encounter any challenges during the purchasing or research process?
What led you to purchase tickets through an app?
How important is the ability to personalize your experience?
Was there anything during the purchasing process that caused frustration?
How do you feel about receiving notifications for new movies or promotions?
Would you like to share your experience with others through the app?
How would you describe your overall experience using apps to purchase tickets and obtain information?
Did you encounter any challenges during the purchasing or research process?
What led you to purchase tickets through an app?
How important is the ability to personalize your experience?
Was there anything during the purchasing process that caused frustration?
How do you feel about receiving notifications for new movies or promotions?
Would you like to share your experience with others through the app?
Key Insights
Key Insights
Key Insights
User experience
Identified specific problems
Interface preferences
Motivations and frustrations
Personalization needs
User experience
Identified specific problems
Interface preferences
Motivations and frustrations
Personalization needs
User experience
Identified specific problems
Interface preferences
Motivations and frustrations
Personalization needs
Quantitative Research
Quantitative Research
Quantitative Research
Quantitative research is a data collection strategy that focuses on quantifying the information gathered and analyzing it through statistical methods. This approach helps provide measurable insights and complements qualitative findings.
Quantitative research is a data collection strategy that focuses on quantifying the information gathered and analyzing it through statistical methods. This approach helps provide measurable insights and complements qualitative findings.
Quantitative research is a data collection strategy that focuses on quantifying the information gathered and analyzing it through statistical methods. This approach helps provide measurable insights and complements qualitative findings.
Conclusion
Conclusion
Conclusion
Based on the data collected, the following insights can be derived:
Based on the data collected, the following insights can be derived:
Based on the data collected, the following insights can be derived:
Overall Experience
at Showcase
Cinema
Overall Experience
at Showcase
Cinema
Overall Experience
at Showcase
Cinema
67% of users rated their experience as good, indicating a generally positive perception of the cinema. However, the remaining 33% suggests room for improvement in certain areas.
67% of users rated their experience as good, indicating a generally positive perception of the cinema. However, the remaining 33% suggests room for improvement in certain areas.
67% of users rated their experience as good, indicating a generally positive perception of the cinema. However, the remaining 33% suggests room for improvement in certain areas.
Ease of Use of
the Application
Ease of Use of
the Application
Ease of Use of
the Application
60% of respondents found the application comfortable to use for obtaining information, while 40% faced challenges. This highlights the need to optimize the app's usability to enhance user satisfaction further.
60% of respondents found the application comfortable to use for obtaining information, while 40% faced challenges. This highlights the need to optimize the app's usability to enhance user satisfaction further.
60% of respondents found the application comfortable to use for obtaining information, while 40% faced challenges. This highlights the need to optimize the app's usability to enhance user satisfaction further.
Preference for
Ticket Purchase
Methods
Preference for
Ticket Purchase
Methods
Preference for
Ticket Purchase
Methods
A significant 80% of users prefer online ticket purchases over traditional methods, demonstrating a clear trend toward digital convenience. The app should prioritize features that make online purchases seamless and efficient.
A significant 80% of users prefer online ticket purchases over traditional methods, demonstrating a clear trend toward digital convenience. The app should prioritize features that make online purchases seamless and efficient.
A significant 80% of users prefer online ticket purchases over traditional methods, demonstrating a clear trend toward digital convenience. The app should prioritize features that make online purchases seamless and efficient.
Key Opportunity Areas
Address any negative aspects that led 33% of users to rate their experience as poor.
Leverage the high preference for online ticket purchases by refining this feature to make it a standout aspect of the app.
Improve the app’s user experience to convert the 40% of users who found it less comfortable.
